THE ROLE OF INDIRECT TRANSLATION IN THE RECEPTION OF THE KOREAN WAVE IN UZBEKISTAN

Authors

  • Makhbuba Allamova

DOI:

https://doi.org/10.57033/f9c6s115

Keywords:

indirect translation, direct translation, Korean Wave, Hallyu, audiovisual translation, Korean language, Uzbek language

Abstract

This paper examines the role of translation, particularly indirect translation through Russian or English, in the dissemination of Korean popular culture products in Uzbekistan. The study draws on the practices of Uzbek-language online media platforms and in-depth interviews with four Korean-Uzbek translators. The findings show that indirect translation has provided rapid and cost-effective access to Korean content, but has also increased the risk of losing semantic accuracy, emotional nuance, and cultural specificity. The study argues that improving the quality of direct translation requires specialist training and institutional support.

References

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3. Landers, C. E. (2001). Literary Translation: A Practical Guide. Multilingual Matters.

4. Lee, S., & Nornes, A. M. (2015). Hallyu 2.0: The Korean Wave in the Age of Social Media. University of Michigan Press.

5. Pięta, H., & Maia, R. B. (2015). Integrating indirect translation into the academic education of future generations of translators across Europe: A Lisbon model. Translating Europe Forum, Brussels.

6. Shim, D. (2006). Hybridity and the rise of Korean popular culture in Asia. Media, Culture & Society, 28(1), 25-44.

7. Akhmedova, S., & Im, S. (2024). K-POP as a main tool of Korean soft power towards Central Asia. International Journal of Early Childhood Special Education, 16(2), 3801-3808.

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Published

2026-08-29

Issue

Vol. 1 No. 1 (2026): Proceedings of the 2026 Conference

Section

Conference Papers

License

Copyright (c) 2026 Makhbuba Allamova (##default.groups.name.author##)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

All contributions published in the SGELC proceedings are licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) licence. Authors retain copyright and grant the conference the right of first publication. Readers are free to share and adapt the material for any purpose, provided that appropriate credit is given to the authors and the original publication.