The Influence Of Social Group And Identiity On Speech Etiquette
DOI:
https://doi.org/10.57033/mijournals-2026-9-0280Keywords:
speech etiquette, social identity, group norms, age factor, gender differences, professional communication, national culture, virtual identity, politeness strategies, sociolinguisticsAbstract
Speech etiquette is a dynamic system of communicative norms that reflects social structures, cultural values, and personal identity. It functions not only as a set of polite formulas but as a mirror of society, encoding collective traditions and individual strategies of interaction. The choice of etiquette forms is shaped by social identity, which regulates how speakers perceive themselves and others in communicative contexts. Key factors such as age, gender, profession, national culture, and virtual identity influence the expression of respect, status, equality, and social distance. Professional groups often rely on formal address to maintain hierarchy, while youth communities prefer informal greetings and slang to emphasize solidarity. Thus, speech etiquette emerges as a sociolinguistic phenomenon that evolves with social and cultural transformations, serving as a vital tool for expressing belonging, respect, and identity.Downloads
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